ADVANCED CORPORATE COMMUNICATION
STRATEGIES FOR
ORGANIZATIONAL EXCELLENCE
Workshop Date: 15th & 16th APRIL 2025
Training Venue: Wyndham Acmar, Klang Selangor
Workshop Date: 15th & 16th APRIL 2025
Training Venue: Wyndham Acmar, Klang Selangor
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Workshop Date: 15th & 16th APRIL 2025
Training Venue: Wyndham Acmar, Klang Selangor
Who Should Attend? - this course is tailored to meet your needs..
This advanced course is designed for communication professionals who are responsible for managing their organization's reputation during crises. It is ideal for:
Chief Communication Officers (CCOs):
Senior leaders responsible for overseeing the organization’s communication strategies and aligning them with corporate goals.Corporate Communication Managers & Executives:
Professionals tasked with managing internal and external communication, corporate messaging, and public relations.Public Relations Executives & Managers:
Specialists focused on building and maintaining a positive public image for their organizations, particularly during crises.Media Relations Officers:
Individuals responsible for managing relationships with the media and coordinating responses during high-profile events or crises.Crisis Communication Specialists:
Those tasked with developing crisis management strategies and handling real-time communication challenges.Corporate Affairs and Public Affairs Managers:
Professionals dealing with government, regulatory bodies, and other key stakeholders, who require strong communication and negotiation skills.Brand and Reputation Managers:
Professionals who manage and protect the organization’s brand image and reputation, particularly in crisis situations.Marketing and Communications Leaders:
Executives overseeing integrated marketing campaigns who need to ensure seamless communication across multiple platforms and with diverse audiences.Digital Communication Managers:
Professionals managing online communication channels, including social media, websites, and digital PR, who are looking to enhance digital crisis communication strategies.HR & Employee Communication Managers:
Key personnel in charge of internal communication during times of crisis, ensuring alignment between management and staff.Executive Assistants/Chief of Staff:
Senior support professionals who assist top executives in communication, crisis management, and media handling at the leadership level.Legal and Compliance Officers:
Individuals involved in risk management, legal compliance, and communication during organizational crises.Corporate Strategy Officers:
Those focused on aligning communication with business strategy and leadership goals, especially during periods of change or challenge.
This program is ideal for communication professionals from medium to large organizations, public sector institutions, multinational corporations, non-profit organizations, and government agencies.
As organizations evolve in an increasingly complex and digitalized world, communication has transitioned from a supporting role to a critical driver of business success. Effective communication is now at the heart of aligning organizational goals, managing public perception, and ensuring cohesive internal and external messaging. This advanced training program is designed to bridge the gap between communication professionals and executive leadership, providing participants with the essential tools and strategies needed to build a dominant coalition within management. It focuses on aligning communication with business objectives while mastering crisis management and media relations, especially in high-stakes environments where reputational risks are at their peak.
Beyond traditional communication skills, the program emphasizes navigating the rapidly changing digital landscape. With the advent of new technologies, particularly artificial intelligence (AI), communication professionals now have the opportunity to enhance efficiency and precision in key areas such as content creation, audience targeting, and real-time feedback analysis. AI is revolutionizing the way information is disseminated, allowing for faster, more personalized communication strategies. Participants will learn how to leverage AI tools to create impactful, data-driven communication campaigns that resonate with diverse audiences and are tailored to organizational needs.
Additionally, the program addresses one of the most pressing challenges of the digital age—misinformation. In an era where false information can spread rapidly and cause significant harm, understanding how to develop and implement strategies to combat misinformation is crucial. Participants will gain insights into safeguarding their organization’s credibility and maintaining public trust, especially during crises. This training equips communication leaders with the knowledge to ensure transparency and effectiveness in both digital and traditional media channels, reinforcing the organization’s reputation and stakeholder confidence.
LEARNING OUTCOME:
LEARNING OUTCOME:
Participants will engage in interactive workshops, case studies, and practical exercises designed to enhance their ability to craft compelling messages, develop strategic communication plans, and effectively engage with diverse audiences.
By the end of the training, participants will be able to:
1. Strategic Communication Alignment:
Align communication strategies with organizational goals to support business growth and reputation.
Demonstrate the value and ROI of communication efforts to executive leadership through measurable outcomes.
Equip communication professionals to position communication as a key driver of organizational success.
2. Crisis Communication Mastery:
Prepare for and manage crises confidently with tailored crisis communication plans.
Implement effective real-time responses to safeguard the organization’s reputation.
Lead cohesive crisis teams and protect the brand’s image during high-stakes situations.
3. Media Relations Strengthening:
Build and maintain strong media relationships to ensure proactive engagement.
Shape narratives to influence media coverage positively, especially during crises.
Prepare spokespeople for professional media interactions and interviews.
4. Stakeholder Trust and Communication Evaluation:
Continuously assess communication effectiveness and refine strategies based on feedback and data.
Build trust with stakeholders through clear, transparent, and consistent messaging.
Strengthen long-term relationships with key stakeholders, ensuring credibility and trust.
5. Advanced Storytelling with AI:
Leverage AI tools for more efficient, personalized content creation and storytelling.
Use AI to enhance communication across platforms, improving engagement and impact.
Contact us directly via Call / Whatsapp for the detailed Course Outline:
☎️ 011-2689 1491 or 014-357 1431
Contact us directly via Call / Whatsapp for the detailed Course Outline:
☎️ 011-2689 1491 or 014-357 1431
TRAINER Profile:
TRAINER Profile:
in his previous role as Vice President/Head of Group Strategic Communication at SME Bank, Abdul Latiff showcased exceptional leadership in managing diverse functions including Media Relations, Crisis Management, Corporate Responsibility, Content Creation, Corporate Publications, Stakeholder Management and Marketing Communications. His strategic vision and decisive leadership have been pivotal in steering the organization towards achieving its objectives and enhancing its reputation in the industry. Abdul Latiff's leadership extends beyond traditional boundaries as evidenced by his involvement in initiatives such as Culture Transformation Projects, Change Management, national level social protection program (life insurance) where he played a pivotal role in aligning organizational values and fostering a cohesive work environment. His ability to communicate effectively, coupled with his strategic foresight, makes him a valuable asset in any endeavors he is involved in.
EDUCATION
HRDC Certified Trainer ---
Diploma in Professional Translation (Communication), DBP & Malaysian Translators Association ---
Master Degree in Mass Communication (UiTM), Shah Alam, Selangor ---
Diploma in Mass Communication (Public Relations), Institut Teknologi Mara (ITM) ---
(Equivalent to a Bachelor’s Degree)
JANUARY 2023 – PRESENT : WHITE & ASSOCIATES (FOUNDER)
A consultancy firm specializing in Public Relations / Strategic Communication functions and training. A speaker in strategic communication and certified trainer with HRDC. Area of expertise include corporate and media writing, effective communication strategic communication, motivation, supervisory excellence, leadership, change management and customer service.
MID MAY 2014 – JANUARY 2023 : VICE PRESIDENT / HEAD
GROUP STRATEGIC COMMUNICATION SME BANK
(Promoted from AVP to VP in 2019)
Public Relations
During this period, responsibilities included strategizing and executing media campaigns to enhance SME Bank’s image beyond its financing functions. Involved in media management and external stakeholder communication, notably managing a Facebook hacking incident. Planned and executed corporate responsibility programs aligned with business goals, such as the Y-Biz Challenge for secondary schools and entrepreneur development programs for the B40 community nationwide. Oversaw the publication of the bank’s Annual Integrated Report, which won awards for sustainability reporting, and produced the SUKSES TV program highlighting successful entrepreneurs.
Advertising, Promotions, and Online Communication
Handled the planning and execution of advertising and promotion strategies to raise awareness and market the bank’s products and services. Managed social media platforms, the corporate website, campaign websites, and the mobile application. This work earned SME Bank the Special Award for Best Website in 2016 from the Association of Development Financing Institutions in Asia and the Pacific (ADFIAP). Developed various corporate content, including in-house videos and designs.
Customer Service Management (June 2020 to January 2021)
Managed the Customer Service Department, overseeing the call center and complaint unit. Executed the yearly Customer Satisfaction Index survey to maintain high standards of customer service.
Corporate Relations
Responsible for planning and executing corporate events, managing corporate visits by external parties, and assisting the Employee Relations Department with internal communications. Additionally, managed the department’s daily operations and controlled expenses.
Additional Responsibilities
Played a significant role in the bank’s Culture Transformation Project, aimed at ensuring employees internalized the bank’s new corporate branding and philosophy. Ensured that the strategic communication efforts supported the bank’s overall business goals, contributing to its reputation and growth.
Image Source: Strategic Communication workshop led by En. Abdul Latiff on 24th & 25th SEPT 2024
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